What happens when great ideas take shape?
Dive into our deep sea of ideas. Let yourself be carried away by our love of detail, our innovative spirit and our penchant for design excellence.
Our #styledbyprima hotel guides, standouts, booklets and magazines show how well innovative hospitality and astute creativity harmonize.
Ready? Take a look around!
The new Book of Ideas from PRIMA — a million inspirations for the discerning hotelier.
What makes a hotel truly stand out? Reception and lobby, bar and restaurant, rooms and bathrooms, terrace, pool, and spa: every space is shaped by objects and details that are not only functional, but also seen, touched, and experienced by the guest.
We are PRIMA. Home in the Dolomites – fresh air, fresh mindset – we are constantly seeking inspiration that defines hospitality and shapes the unique character of every place.
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Featured Projects:
Hotel Danieli, Venezia • Monastero Arx Vivendi, Arco • Badhaus, Bressanone • Castel Fragsburg, Merano • Krallerhof, Leogang • Casa di Langa, Langhe • The Ritz Carlton Yacht Collection • Meta Suites, Bolzano • Hassler, Roma • Cape of Senses, Torri del Benaco • Belmond, Milano • Palazzo Ripetta, Roma • Belvedere, San Genesio • Borgo San Felice, Siena • Como Alpina Dolomites, Alpe di Siusi • Seeleiten, Caldaro • Castel, Tirolo • Mandarin Oriental, Como • Quellenhof Luxury Resorts, Val Passiria • Quellenhof Luxury Resorts, Val Passiria
Featured Projects:
Alter Meierhof, Glücksburg • Mizumi @Forsthofgut, Leogang • Lefay, Pinzolo • Como Alpina Dolomites, Seiser Alm • Raphael, Rom • Cape of Senses, Costermano • Winkler Hotels, Montal • Paragon 700, Ostuni • Fink, Brixen • Forestis, Brixen • Leitlhof, Innichen • Atelier Moessmer by Norbert Niederkofler, Bruneck • My Arbor, Brixen • Amaril Eco Suites, Kastelbell • Gardea, Torbole • Apfelhotel Torgglerhof, Passeier • Belvedere, Jenesien • Borgo Santo Pietro, Chiusdino • Borgo San Felice, Siena • Saltus, Jenesien • Villaverde, Algund • Castel, Dorf Tirol • Lido Palace, Riva • Der Engel, Tirol
Featured Projects:
Quellenhof See Lodge, Passeier / Mons, Tannheim / Chalet Mirabell, Hafling / Torgglerhof, Passeier / Pasigà, Sardinien / The View, Hinterglemm / Jagdhof, Latsch / Āman Rosa Alpina, St. Kassian / Hubertus, Olang / Andreus Golf Lodge, Passeier / Alpin Garden, St. Ulrich / Corte, Bozen / Lagrein, Schenna / Unterschwarzachhof, Saalbach Hinterglemm / Lido Palace, Riva del Garda / Forestis, Brixen / Golserhof, Dorf Tirol / Senns, Salzburg / Gloriette, Ritten / Falcon, Sölden / Flurin, Glurns / Philiaz, Kaltern / Eden Reserve, Gardone Riviera / Oberwirt, Marling / Mizumi @Forsthofgut, Leogang / My Arbor, Brixen / Tonzhaus, Schnalstal
Featured Projects:
Apfelhotel Torgglerhof, Passeier • Eala, Limone Sul Garda • Alpin Garde, St. Ulrich • Ca Dela Nua, Limone Sul Garda • Goldenknopf, Seiser Alm • Quellenhof, Passeier • Milla Montis, Mühlbach • Saltus, Jenesien • La Maiena, Marling • Ullrhaus, St. Anton am Arlberg • Andreus, Passeier • Sonnalp, Obereggen • Gloriette Guesthouse, Ritten • Ciasa Salares, St. Kassian • Lamm • Sacher, Wien, Salzburg • Hohenwart, Schenna • Adler Lodges, Ritten, Seiser Alm • La Perla • Weisses Kreuz • Kisawa Resort
Featured Projects:
Apfelhotel Torgglerhof, Passeier • Eala, Limone Sul Garda • Alpin Garde, St. Ulrich • Ca Dela Nua, Limone Sul Garda • Goldenknopf, Seiser Alm • Quellenhof, Passeier • Milla Montis, Mühlbach • Saltus, Jenesien • La Maiena, Marling • Ullrhaus, St. Anton am Arlberg • Andreus, Passeier • Sonnalp, Obereggen • Gloriette Guesthouse, Ritten • Ciasa Salares, St. Kassian • Lamm • Sacher, Wien, Salzburg • Hohenwart, Schenna • Adler Lodges, Ritten, Seiser Alm • La Perla • Weisses Kreuz • Kisawa Resort
Featured Projects:
Quellenhof Luxury Resort, Lazise • Hotel Pfösl, Deutschnofen • Der Küglerhof, Dorf Tirol • Ristorante Maurizio, Milazzo • Apartment7, Schenna • Romantikhotel Turm, Völs • Hotel Lamm, Kastelruth • Hôtel de Paris, Monte Carlo • Naturhotel Forsthofgut, Leogang • Hotel Hassler, Rom • Gloriette Guesthouse, Ritten • Bergvillen by Chalet Mirabell, Hafling • Hotel Greif, Bozen • Grand Hotel Fasano, Gardone Riviera • Il Boscareto Resort, Serralunga d'Alba • Das Marent, Fiss • My Arbor, Plose • Alpen Tesitin, Taisten • Hotel Weinegg, Girlan • Hotel Ocelle, Sirmione • Das Alpenschlössel, Passeier • Hotel Erica, Deutschnofen • Hotel Castel, Tirol • Kempinski San Clemente Palace, Venedig
Featured Projects:
Velassaru, Malediven • Andreus Golf Lodge, Passeier • Chalet Mirabell, Hafling • Caravan Park, Sexten • Adler Mountain Lodge, Seiser Alm • Castel Fragsburg, Meran • The Fontenay, Hamburg • Sportony Lodges, La Villa • Hotel Muchele, Burgstall • Montchalet, St. Ulrich • Grand Hotel Fasano, Gardone Riviera • Villa d'Amelia, Benevello • Hotel Wiesergut, Saalbach • Berghütte Oberholz, Obereggen • Alpiana Resort, Völlan • Hotel Hohenwart, Schenna • Hotel Raphael, Rom • Restaurant La Peca, Lonigo • Restaurant Kronestube, Wolkenstein • Hotel Il Negresco, Nizza • Vitalpina Hotels, Südtirol • Hotel Cristal, Obereggen • Sonnenresort, Naturns • Hotel Alpenrose, Maurach
Featured Projects:
Castell Son Claret, Mallorca • Hotel Hassler, Rom • Alpina Dolomites, Seiser Alm • Romantikhotel Turm, Völs • Hotel Santa Catarina, Amalfi • La Maiena Meran Resort, Marling • Hotel Hohenwart, Schenna • Hotel Cappella, Kolfuschg • Restaurant Thaler Arôme, Bozen • Boscolo Hotels • Hotel Muchele, Burgstall • Chalet Mirabell, Hafling • Hotel Zürserhof, Zürs • Andreus Resorts, Passeier • Amonti & Lunaris, Ahrntal • Hotel San Luis, Hafling • Alpiana Resort, Völlan • Winkler Hotels, Kronplatz • Grand Hotel Fasano, Gardone Riveria • Schwarzschmied, Lana • Rocco Forte Hotel Verdura Resort, Sciacca • Hotel Pacher, Vahrn • Hotel Castel, Dorf Tirol • Il Boscareto Resort, Serralunga d'Alba • Palazzetto Pisani, Venedig • Lido Palace, Riva del Garda • Brauerei Forst, Algund • Hotel Grödnerhof, St. Ulrich
Perfect sleep is all about the details. With our Daunenstep Dream Menu, every guest can choose the ideal pillow for a restorative, tailor-made rest. Premium materials, customized comfort, and artisan craftsmanship come together to create an unparalleled sleeping experience.
100% Made in Italy, designed to turn every night into a dream.
Soft silhouettes, tactile fabrics, a sense of ease. These slippers embody the art of slowing down, where every step finds its balance between elegance and comfort. The poetry of coziness.
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Nights of elegance. Bed linens that invite to rest: natural fabrics, essential lines and refined finishes create an authentic sleep experience.
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Moments of wellness. Wellness bags designed for spa and leisure: functional, refined and always in harmony with a holistic vision of hospitality.
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Gestures of attention. Discreet accessories, dispensers and sustainable details become signatures of style and hospitality. Small touches that leave a lasting impression.
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Rituals of softness. Towels that embrace like a gesture of care: plush cotton and refined textures turn the bathroom into a sanctuary of well-being.
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A plaid is the ultimate accessory for a stylish weekend in a haven of coziness. Versatile across seasons and generations, it adapts to every moment: draped lightly over the shoulders on a cool summer evening at sunset, or wrapped softly around the knees by the fire on a winter’s day. With a Prima plaid, every place feels more beautiful.
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We are the Menu Card Atelier. Menus are storytellers between kitchen and table – they speak of carefully selected dishes and lovingly crafted preparations. Every material is chosen with care, every card is unique, and always #madeamano.
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It’s the little details that make all the difference: disposable napkins, coasters, placemats, and table runners made from 100% cotton, recycled cotton, or linen. Available in a variety of colors and customizable with bespoke prints, they bring a personal touch to every table setting.
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We are always in search of the perfect umbrella for everyone. For us, quality always comes first — and thanks to our talented designers, each umbrella becomes a true one-of-a-kind piece with its distinctive design. Suddenly, even rainy days turn into a pleasure!
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Subtle, refined fragrances that embody the culture and artistry of perfumery. Prestigious brands celebrated for their excellence and innovation. Iconic scents where traditional craftsmanship meets avant-garde vision, giving life to inspiring perfumes. Niche maisons that captivate the senses and spark the imagination with their sophisticated creations.
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At the heart of our philosophy lies a simple truth: the well-being of our guests and the protection of nature go hand in hand. Sustainability, to us, is not a slogan but a daily commitment — one that goes far beyond reducing plastic. It means choosing renewable resources, embracing energy-conscious production, and rethinking packaging with the planet in mind. Because only together can we write a brighter, greener future.
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The leading manufacturer of hotel cosmetics ADA Cosmetics International focuses particularly on the requirements of sustainability and fairness as well as luxury and lifestyle and offers renowned designer brands, certified natural cosmetics and environmentally friendly dispenser solutions in its care range.
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Stepping into the world of Frette Hospitality means embracing a unique sensory experience, where every detail transforms into elegant materials and authentic comfort. The silky touch of impeccable bedding, the enveloping caress of a fine towel, or the refined simplicity of a tablecloth turn every moment into something truly special.
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As the inventor of the pocket spring, Simmons has maintained its pioneering role in mattress design. Always on the cutting edge of technology, Simmons is always developing new springs and materials to improve sleep quality. The new technology developed by Simmons is the secret of a bed with exceptional comfort. Perfect independence while sleeping, in all positions, so that everyone can enjoy the most gentle sleep.
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Hotels are a temporary home away from home. To feel good, to feel safe, to be pampered and to enjoy. In addition to friendly service and an appealing ambience, one thing is most important - the bed. The highest level of craftsmanship, masterful workmanship, noble, timeless design and the unique sleeping system of Schramm Manufaktur guarantee satisfied guests - every day.
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info@prima.bz
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