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HOSPITALITY RIVA 2024 • SU MISURA

HOSPITALITY RIVA 2024 • SU MISURA

On the road again! We want to remember those special times: the third destination of our PRIMA road trip was the Hospitality in Riva del Garda - a unique opportunity to be part of for the first time - a PRIMA experience, so to speak.

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ALBERGATORE DAY 2024 • SU MISURA

ALBERGATORE DAY 2024 • SU MISURA

All roads lead to Rome, which makes for the perfect opportunity to enjoy a special time together in the Eternal City! At ALBERGATORE DAY, we had the opportunity to meet people, present our latest ideas, and share our passion for creativity. We look forward to keeping this eventful day in our memories with some great pictures!

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CULINARY MEETS ART X VIENNA

CULINARY MEETS ART X VIENNA

We've always been enthusiastic about everything that makes for good taste - at the dining table, as well as when it comes to art.
We are fascinated, full of inspiration and curiosity - and that's why we are always in the front row to support cultural events and initiatives.

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FAIR HOTEL BOLZANO 2023 • SU MISURA

FAIR HOTEL BOLZANO 2023 • SU MISURA

The Messe Hotel in Bolzano always inspires us anew.
Like every year right on our doorstep, a PRIMA home event so to speak, this year we arranged something special: suMisura - a journey into a tailor-made world.

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FAIR HOST MILANO 2023 • SU MISURA

FAIR HOST MILANO 2023 • SU MISURA

Here’s to countless wonderful stories.
Our first time at HOST 2023 in Milan. Full of dedication, excitement and the biggest smiles.

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HOSPITALITY DAY 2023 • SU MISURA

HOSPITALITY DAY 2023 • SU MISURA

Feel the energy! So many ideas shared, so many new ventures planned, so many friendly faces met. We love improving, looking for new ways, changing horizons: Rimini was also an opportunity for us to grow.

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LUXURY HOSPITALITY CONFERENCE 2023 • SU MISURA

LUXURY HOSPITALITY CONFERENCE 2023 • SU MISURA

Moments of understanding, of dialogue, of discussion: what a wonderful chance to exchange! We believe in shared beauty: simple gestures, authentic experiences, sincere smiles that excite.

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CULINARY MEETS ART X LINZ

CULINARY MEETS ART X LINZ

We've always been enthusiastic about everything that makes for good taste - at the dining table, as well as when it comes to art.
We are fascinated, full of inspiration and curiosity - and that's why we are always in the front row to support cultural events and initiatives.

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IDM Wellness Conference 2022

IDM Wellness Conference 2022

October 2022: Sustainability takes centre stage. Talks and presentations at the IDM Wellness Conference dealt with this topic. PRIMA also made a statement and presented innovative products, modern concepts and clever solutions. Together, new impulses were set for sustainable development in this industry.

IMPRESSIONS
THE GLAMOUR HOTEL EVENT MILANO

THE GLAMOUR HOTEL EVENT MILANO

Milan, 10 May 2023 - "The Glamour Hotel Event" reconfirms itself as one of the most important events in the hotel industry: the perfect evening to meet the top players in the hospitality industry, establish new relationships and strengthen established ties.

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FAIR HOTEL 2022 • TIME FOR POPPIN' BUBBLES

FAIR HOTEL 2022 • TIME FOR POPPIN' BUBBLES

October 2022: This year, our collaboration with BWT ensured sparkling conversations and bubbly exchanges. No more plastic bottles - because our goal is to make South Tyrol a BOTTLE FREE DESTINATION. Together with our clients and partners, we made sure that the ideas were just bubbling away. You can be sure that it wasn't #still with us - it was #frizzante.

IMPRESSIONS
LUXURY HOSPITALITY CONFERENCE 2022

LUXURY HOSPITALITY CONFERENCE 2022

September 2022: Ciao Milano! The exclusive opportunity to learn from general managers of the most important luxury hotels and chains, CEOs of international brands and industry experts from all over the world could not be missed by PRIMA. A whole day was dedicated to the hospitality sector and the latest trends in the industry.

PHOTO GALLERY
HOSPITALITY DAY 2022

HOSPITALITY DAY 2022

October 2022: Together we shared our visions, learned from experts about the challenges posed by the latest trends in the hospitality sector and listened to top speakers share their experiences with us. There was a lot of exchanging and networking. And in the middle of it all: PRIMA.

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FAIR HOTEL 2021 • PRIMA IN FLOW•MOTION

FAIR HOTEL 2021 • PRIMA IN FLOW•MOTION

October 2021: Oh, what a flow-time! With a brand-new stand design, PRIMA showed itself from its chocolate side at the well-attended hotel trade fair, as usual. The elegant stand concept was not the only eye-catcher; the "new entries" in the field of sustainable cosmetics and environmentally friendly hotel room furnishings were also very well received by visitors to the stand.
#wekeeponflowing

IMPRESSIONS
SNEAK PEEK TO SALUTE ROADSHOW 2020

SNEAK PEEK TO SALUTE ROADSHOW 2020

October 2020: We have the best "fruits" in our luggage and we tell you why even this special time was no reason to stand still.

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TRADITION - INNOVATION - MOTIVATION

TRADITION - INNOVATION - MOTIVATION

January 2020: A visit to our manufactory - a place where "MADE A MANO" is written in capital letters.

Our bookbinders gave us a look behind the scenes, where traditional craftsmanship and state-of-the-art technology come together.

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TEAMAPERO 2019 · GOOD VIBES ONLY

TEAMAPERO 2019 · GOOD VIBES ONLY

October 2019: A picture is worth a thousand words... #goodvibesonly #growingtogether

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FAIR HOTEL 2019 - PRIMA DANCES! ESPECIALLY FROM THE SERIES

FAIR HOTEL 2019 - PRIMA DANCES! ESPECIALLY FROM THE SERIES

October 2019: We surprised visitors with the latest designs and most inspiring projects on our trade fair dance floor #styledbyprima. Our Avantgarde Luxury Bathrobe Collection by textile artist M.i.c.l.e. #southtyrol, the organic cosmetics from the recyclable organic tube, as well as our refreshing COSM-ETIC-BAR were just some of the highlights that inspired our fair time #keepmovingforward

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Images of the Hotel 2018 trade fair

Images of the Hotel 2018 trade fair

For all those who could not be there and those who like to reminisce: This was the Hotel 2018 fair.

Videos
FUORIFIERA 2018

FUORIFIERA 2018

October 2018: We still have room for dreamers: that was the motto of the FuoriFiera event 2018, at which Prima's Showroom 40 once again shone in an extraordinary guise.
More than 500 customers and friends accepted the invitation, netting and celebrating until the early hours of the morning. It was a pleasure for us!

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FAIR HOTEL 2017 - NOT JUST A BRAND

FAIR HOTEL 2017 - NOT JUST A BRAND

October 2017: Prima presents the first South Tyrolean cosmetics brand for the hotel room. Not Just Bodycare is born.

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3°INHOUSE APERITIVO

3°INHOUSE APERITIVO

October 2016: On 26.10.2016 from 7 p.m. onwards, we'll be getting down to
at Showroom 40 in Bolzano.
Don't resist the temptation and
let yourself be carried away.

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FAIR HOTEL 2016 - EAT COLOUR

FAIR HOTEL 2016 - EAT COLOUR

October 2016: Experiencing colour, feeling colour and the effect of colours on our senses.

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FAIR HOTEL 2015 - TOTALLY DESIGNED FOR YOU

FAIR HOTEL 2015 - TOTALLY DESIGNED FOR YOU

October 2015: We are bubbling over with new ideas and can't wait to present them and our latest projects and products to you at this year's hotel trade fair.
Unique products for unique customers.
Wherever possible, Made in Italy and Made a mano. Designed just for you. Don't miss out and come and visit us. We look forward to seeing you.

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2°INHOUSE APERITIVO

2°INHOUSE APERITIVO

October 2014: the first FuoriFiera event for hoteliers, restaurateurs and friends of Prima.

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FAIR HOTEL 2014 - PRIMA MEETS LUIS TRENKER

FAIR HOTEL 2014 - PRIMA MEETS LUIS TRENKER

October 2014: ...experience us again this year at the "Hotel 2014" trade fair from 20 to 23 October in Bolzano at our stand D25/45. This year you will be amazed: never before have we been able to present such unique and innovative ideas, as well as inspirations for the hotel industry 3.0. See a wide variety of products, selected from a volcano of creative ideas, developed and produced by hands with heart and soul.

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PRIMA MEETS TRANSART 2014

PRIMA MEETS TRANSART 2014

The Anatomy of a String Quartet is a spatial installation in which the musicians can be experienced as if through a microscope. Sensory devices measure the heartbeat, pulse rate and brain waves of the musicians, but also small gestures, movements of the eyes or movements of the skin. The video artist Samson Young records this data and weaves it into an installation that makes these movements of the musicians, which are normally invisible to the human eye, visible and audible...

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FAIR HOTEL 2013

FAIR HOTEL 2013

October 2013: The power of details.

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HOTEL 2012 TRADE FAIR - DESIGN FOR INDIVIDUALISTS

HOTEL 2012 TRADE FAIR - DESIGN FOR INDIVIDUALISTS

October 2012: This year we have an exclusive event in store for you at the fair: An in-house aperitivo in the new showroom in Luis- Zuegg-Straße. A unique opportunity to say thank you and to enchant you in the new premises with refined delicacies, a fine wine show and lively live music.

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1°INHOUSE APERITIVO

1°INHOUSE APERITIVO

October 2012: Opening Showroom40 in Prima's new company loft.

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