Moments of understanding, of dialogue, of discussion: what a wonderful chance to exchange! We believe in shared beauty: simple gestures, authentic experiences, sincere smiles that excite.Read more
October 2022: Sustainability takes centre stage. Talks and presentations at the IDM Wellness Conference dealt with this topic. PRIMA also made a statement and presented innovative products, modern concepts and clever solutions. Together, new impulses were set for sustainable development in this industry.IMPRESSIONS
October 2022: This year, our collaboration with BWT ensured sparkling conversations and bubbly exchanges. No more plastic bottles - because our goal is to make South Tyrol a BOTTLE FREE DESTINATION. Together with our clients and partners, we made sure that the ideas were just bubbling away. You can be sure that it wasn't #still with us - it was #frizzante.IMPRESSIONS
September 2022: Ciao Milano! The exclusive opportunity to learn from general managers of the most important luxury hotels and chains, CEOs of international brands and industry experts from all over the world could not be missed by PRIMA. A whole day was dedicated to the hospitality sector and the latest trends in the industry.PHOTO GALLERY
October 2022: Together we shared our visions, learned from experts about the challenges posed by the latest trends in the hospitality sector and listened to top speakers share their experiences with us. There was a lot of exchanging and networking. And in the middle of it all: PRIMA.Photo gallery
October 2021: Oh, what a flow-time! With a brand-new stand design, PRIMA showed itself from its chocolate side at the well-attended hotel trade fair, as usual. The elegant stand concept was not the only eye-catcher; the "new entries" in the field of sustainable cosmetics and environmentally friendly hotel room furnishings were also very well received by visitors to the stand.
October 2020: We have the best "fruits" in our luggage and we tell you why even this special time was no reason to stand still.Photo gallery
January 2020: A visit to our manufactory - a place where "MADE A MANO" is written in capital letters.
Our bookbinders gave us a look behind the scenes, where traditional craftsmanship and state-of-the-art technology come together.
October 2019: A picture is worth a thousand words... #goodvibesonly #growingtogetherPhoto gallery
October 2019: We surprised visitors with the latest designs and most inspiring projects on our trade fair dance floor #styledbyprima. Our Avantgarde Luxury Bathrobe Collection by textile artist M.i.c.l.e. #southtyrol, the organic cosmetics from the recyclable organic tube, as well as our refreshing COSM-ETIC-BAR were just some of the highlights that inspired our fair time #keepmovingforwardPhoto gallery
For all those who could not be there and those who like to reminisce: This was the Hotel 2018 fair.Videos
October 2018: We still have room for dreamers: that was the motto of the FuoriFiera event 2018, at which Prima's Showroom 40 once again shone in an extraordinary guise.
More than 500 customers and friends accepted the invitation, netting and celebrating until the early hours of the morning. It was a pleasure for us!
October 2017: Prima presents the first South Tyrolean cosmetics brand for the hotel room. Not Just Bodycare is born.Photo gallery
October 2016: On 26.10.2016 from 7 p.m. onwards, we'll be getting down to
at Showroom 40 in Bolzano.
Don't resist the temptation and
let yourself be carried away.
October 2016: Experiencing colour, feeling colour and the effect of colours on our senses.Photo gallery
October 2015: We are bubbling over with new ideas and can't wait to present them and our latest projects and products to you at this year's hotel trade fair.
Unique products for unique customers.
Wherever possible, Made in Italy and Made a mano. Designed just for you. Don't miss out and come and visit us. We look forward to seeing you.
October 2014: the first FuoriFiera event for hoteliers, restaurateurs and friends of Prima.Photo gallery
October 2014: ...experience us again this year at the "Hotel 2014" trade fair from 20 to 23 October in Bolzano at our stand D25/45. This year you will be amazed: never before have we been able to present such unique and innovative ideas, as well as inspirations for the hotel industry 3.0. See a wide variety of products, selected from a volcano of creative ideas, developed and produced by hands with heart and soul.Photo gallery
The Anatomy of a String Quartet is a spatial installation in which the musicians can be experienced as if through a microscope. Sensory devices measure the heartbeat, pulse rate and brain waves of the musicians, but also small gestures, movements of the eyes or movements of the skin. The video artist Samson Young records this data and weaves it into an installation that makes these movements of the musicians, which are normally invisible to the human eye, visible and audible...Photo gallery
October 2012: This year we have an exclusive event in store for you at the fair: An in-house aperitivo in the new showroom in Luis- Zuegg-Straße. A unique opportunity to say thank you and to enchant you in the new premises with refined delicacies, a fine wine show and lively live music.Photo gallery