Press • PRIMA.BZ

DESIGNING FOR TOMORROW

SWZ magazine features PRIMA and a design philosophy rooted in responsibility. An approach shaped by context, translated into essential, coherent, measured forms.

For PRIMA, sustainability isn’t about gestures – it’s a design method: using recycled materials, shortening supply chains, reducing without losing meaning. Aluminium, cork, traceable processes – every element fits into a larger system.

It’s a way to inhabit space and give something back.
The creations don’t ask for attention, they hold balance.

BEYOND THE TABLE

In her conversation with Ristoranti magazine, Claudia Kraner, Head of Design at PRIMA, talks about the importance of holistic design in gastronomy.

A restaurant experience doesn’t end with the final course. Spaces like the bathroom also shape how a place feels – and how it’s remembered. From custom skincare lines to embroidered textiles, every detail contributes to the atmosphere.

Design here is not decorative – it’s directional.
It’s about a sense of care that runs throughout – quiet, consistent, tangible.

THE DISCREET ART OF HOSPITALITY

A look behind the scenes at PRIMA

In the current issue of Guest Magazine, Moreno Trisotto, Head of Marketing at PRIMA, shares insights into our vision of hospitality.

For us, true hospitality starts in the details: in gestures that go unnoticed, yet have an impact. At our atelier in the Dolomites, we combine creativity, craftsmanship, and respect for what endures.
Every product tells a story: at Prima, design is always an expression of attitude.

ALL ABOUT DETAILS

At PRIMA, detail is never a side note.

Whether it’s custom-made menu items, curated amenities, skincare lines, scent concepts, or handcrafted paperworks – every project emerges in close dialogue with space, function, and atmosphere. Always specific. Always with a feel for material, rhythm, and form.

In its current issue, Hotel Domani showcases how PRIMA makes hospitality visible through tailor-made solutions: subtle, precise, lasting.

NOT JUST BODYCARE x WELCOME

Understated, by design

Not Just a Suncream is part of the curated shopping recommendations in the current Welcome Magazine. A selection guided not by seasons, but by attitude.

The texture: weightless. The effect: noticeable. SPF 30, water-resistant, fragrance-free and developed for everyday life that shifts between city, nature, and light. The formulation protects without weighing down the skin.

WE ARE HOSPITALITY DESIGNERS

A design language that stays

In the latest issue of Guest Magazine, PRIMA represents a new language of hospitality — curated, crafted, and unmistakably contemporary.

Between custom-made menu pieces, signature skincare and tactile details, a visual story takes shape. One that doesn’t just furnish a space, but creates atmosphere.
True hospitality begins in the detail. PRIMA brings it into focus.

MADEAMANO x HOTEL DOMANI

Material, form, identity

With madeAmano, PRIMA brings bookbinding precision, curated materials and graphic clarity to the world of hospitality.Not just menu cards, but intentionally crafted pieces that tell stories, create connection and express a clear design attitude.

Featured in the latest issue of Hotel Domani, where the set table becomes a stage for design.

BADHAUS X HOTEL DOMANI

Badhaus: where the memory of water meets the soul of the city

In the heart of Brixen’s historic center, Badhaus preserves a story of harmony and renewal. Featured on the cover of Hotel Domani, this new hotel welcomes with an atmosphere where every detail evokes beauty.

We are proud to have contributed to shaping a place that celebrates the meeting of past and present.

PRIMA X CAPE OF SENSES ON PREMIER HOSPITALITY

PRIMA has been featured in the January issue of the prestigious Premier Hospitality Magazine, which serves as a remarkable showcase for hospitality and construction projects around the world, highlighting the most innovative companies in the industry.

The special feature on Cape of Senses, located on the shores of Lake Garda, is a testament to the excellence and dedication that goes into creating unique and memorable experiences for guests. PRIMA worked with Cape of Senses to provide exquisite details that enhance the overall guest experience.

PRIMA ON SUITE: AN INTERVIEW

Michl and Thomas Tschimben—the dynamic, inspiring and fabulous duo here at PRIMA—were recently interviewed and featured in SUITE Magazine, bringing our sophisticated passion and a touch of flair into the spotlight. Their insights and expertise showcased our company's success and vision: check out the article to learn more about the driving forces behind PRIMA!

Beyond excellence: "E-SPAnsive," a guide to Italy's top 50 wellness destinations

Every page of "E-SPAnsive" celebrates authentic hospitality—a value that is also reflected in our partnerships. For us, to partner with many of those that have been announced among the top 50 wellness facilities in Italy, as highlighted in the guide, is a real recognition of the high quality we offer. Every detail, from the skincare lines to the soft fabrics to the creation of refined atmospheres, is designed to offer unforgettable bespoke experiences. We are excited to share this curated editorial work with you: discover the inner value of comfort and superior quality, which has given us a prominent place as a partner in this prestigious wellness guide.

A NATURAL HERITAGE

Did you know that in Funes, in the mountains of South Tyrol, there is a cute sheep with glasses, whose wool with insulating properties is used to stuff eco-friendly mattresses? Recycle, reduce, reuse: this is the philosophy of the Simmons Natural Heritage line – for golden, but above all GREEN dreams. Between natural materials, sustainability and innovation: read more on issue 9 of the magazine Hotel Domani.

A holistic approach to sustainable travel

Proudly presenting: ADA Cosmetics is at the forefront of sustainable business practice and change in the industry by setting goals and being the first company to be entirely Cradle-to-Cradle certified.

EMBRACING GREEN: LUXURY HOTELLERIE TODAY

The Tschimben brothers recount the journey of the PRIMA creative atelier from 1992 to the present day: a story of aesthetics, craftsmanship and eco-sustainability.

HOTEL TRADE FAIR BOLZANO • 2022

Creative studio PRIMA once again appeared at its best at this year’s hotel trade fair. Visitors coming to our stand were met by smiling faces, sparkling eyes and bubbling ideas.

HOSPITALITY AWARD • 2022

As a creative atelier operating with the utmost expertise, knowhow, and diligence, PRIMA won the LUXlife Hospitality Awards 2022 in the category: Best Hotel Furnishing Company of the Year 2022 - ITALY.

ITSLIQUID GROUP

ITSLIQUID, a platform for architecture, design, fashion and art, has published a detailed article about PRIMA, its high-quality products, its own cosmetic line NOT JUST BODYCARE, the cooperation with designer Harry Thaler and the new SHAPE dispensers.

HOSPITALITY AWARD • 2021

The creative atelier PRIMA is known for its always new products and innovative solutions for the hotel industry and was thus awarded the - BEST LUXURY HOTEL PRODUCTS PROVIDER - in Italy.

CALLWEY AWARDS

PRIMA double victory in the Callwey Awards "The most beautiflu restaurants & bars - solutions of the year 2022"! The madeAmano menu cards won the title "Innovation of the Year" and with the fine•dining table linen PRIMA excelled in the category "Textiles & Table Linen".