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A vast and bright space where to observe, touch, try and experience the quality and the variety of all the products realised by PRIMA and its partners.
Beds made to perfection to bring out their structure, the softness of their linen and the comfort of their pillows and mattresses.
Bathrobes exposed as if in a boutique to show their beauty and one-of-a-kindness.
Compliments, amenities and accessories at will, to inspire you with infinite possibilities.
Unlimited madeamano menus and wine lists to let you feel the unicity of the materials, the refinement of the finishing and the tailored customisations.
A wealth of possibilities. All of PRIMA’s world in a single space. 




+39 0471 637524

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