THE ART OF HOSPITALITY,
REDEFINED

HOTEL BOLZANO:
​BEING IN THE FLOW

At Hotel 2025, hospitality came alive. For a few days, Flowing Creativity revealed itself in its truest form — fluid, ever-changing, deeply connected to places and people. Textures seemed to move, colours spoke to one another, conversations filled the air with energy and curiosity. From this flow emerged a new idea of welcoming — vibrant, shared, and constantly evolving. Flowing Creativity was no longer a concept, but a feeling — a way of meeting, of belonging, of being present. A story of elegance and precision, signed with one unmistakable hand: PRIMA.