THE CULTURE OF
CONNECTION

 

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PRIMA X DESIGN HOTELS 2025


In South Tyrol, the Altitude Attitude theme set a course: height in ideas, grace in service, depth in connection. A vision PRIMA fully embraces — where hospitality becomes narrative, design and identity.
Amid contemporary architecture and alpine horizons, a genuine dialogue unfolded between nature and vision, tradition and the future. The care for space and experience emerged as gesture, substance and way of thinking.

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+39 0471 637524

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