THE CULTURE OF
CONNECTION

Scroll Down

PRIMA X DESIGN HOTELS 2025

In South Tyrol, the Altitude Attitude theme set a course: height in ideas, grace in service, depth in connection. A vision PRIMA fully embraces — where hospitality becomes narrative, design and identity.
Amid contemporary architecture and alpine horizons, a genuine dialogue unfolded between nature and vision, tradition and the future. The care for space and experience emerged as gesture, substance and way of thinking.

PRIMA Events Design Hotels Arena 01

PRIMA Events Design Hotels Arena 02

PRIMA Events Design Hotels Arena 12

PRIMA Events Design Hotels Arena 04

PRIMA Events Design Hotels Arena 05

PRIMA Events Design Hotels Arena 06

PRIMA Events Design Hotels Arena 07

PRIMA Events Design Hotels Arena 08

PRIMA Events Design Hotels Arena 09

PRIMA Events Design Hotels Arena 10

PRIMA Events Design Hotels Arena 11

PRIMA Events Design Hotels Arena 13

PRIMA Events Design Hotels Arena 03

PRIMA Events Design Hotels Arena 14

PRIMA Events Design Hotels Arena 15

PRIMA Events Design Hotels Arena 16

PRIMA Events Design Hotels Arena 17

PRIMA Events Design Hotels Arena 18

GIVE US A CALL:

+39 0471 637524